Wheely, a Swiss car service company (with operations in Paris, Moscow and London) has just launched a ride-hailing service for millionaires in Dubai.

For example, the new first class uses a Mercedes-Benz S-Class W223, equipped with an Acqua di Parma diffuser, Oshibori towel and complimentary Fiji water bottle.

Opening price is 100 UAE dirhams (27.2 USD), minimum price is 150 dirhams (40.8 USD) and 5 dirhams (1.36 USD) per waiting minute.

Wheely’s car-hailing service for the rich in Dubai.

`Over the past few years, many European super-rich have moved to Dubai and many Middle Eastern residents experience our services in London and Paris. Dubai has become the most requested destination by customers,` said the house.

Achieving service consistency is not easy, according to Chirkunov, due to the limited supply of S-Class vehicles.

Transporting the super-rich comes with demands for decision-making freedom and privacy.

The company plans to create more than 500 jobs in Dubai in 18-24 months, and expand to 1,000 employees in the next 3-5 years in the Middle East.

Chirkunov said drivers must complete a rigorous training process with regulations on safety, courtesy and caution.

Dubai’s ride-hailing market is dominated by ride-hailing startup Careem, which was acquired by Uber for $3.1 billion.

However, Wheely is designed specifically for more high-end customers.

Founded by a Russian-Swiss businessman, headquartered in London, Wheely is a ride-hailing startup similar to Uber, but targeting wealthy customers.

Wheely is trying to move to Dubai after several turbulent years due to Covid.

After the epidemic, demand from high-end customers recovered.